About RPS
Cultural Storytelling for Music Creation Tech Companies
Looking for Dmitri’s full Cultural Storytelling for Music Creation Tech Companies white paper? Get it at the bottom of this page! Many music creation...
Rock Paper Scanner: Curated Trendspotting
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...