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Rock Paper Scissors
Jun 29, 2023
Cultural Storytelling for Music Creation Tech Companies
Looking for Dmitri’s full Cultural Storytelling for Music Creation Tech Companies white paper? Get it at the bottom of this page! Many music creation...
Nov 15, 2022
Rock Paper Scanner: Curated Trendspotting
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
Aug 18, 2021
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
Aug 06, 2021
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
Feb 04, 2021
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...