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About RPS
About RPS
Nov 15, 2022
Rock Paper Scanner: Curated Trendspotting
Dmitri Vietze
The Rock Paper Scissors team is always tracking top-level music innovation trends. Rock Paper Scissors clients get my weekly Rock Paper Scanner newsletter, a...
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About RPS
Aug 18, 2021
Dmitri Vietze
The RPS PR Model: Amplify
Amplification is the third phase of the iterative rps PR model. This is getting other people to tell your story, with an emphasis on...
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About RPS
Aug 06, 2021
Dmitri Vietze
The RPS PR Model: Articulate
Remember at the beginning of this series when I said most people start off a PR process with writing a press release? The press...
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About RPS
Feb 04, 2021
Dmitri Vietze
Introducing the RPS PR Model: Crystallize
For most people PR starts with writing a press release. In this commonly used approach, you write an announcement and then you send it...
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