Our Approach to PR

While other PR firms follow standard protocol, we developed our own unique approach. The outcome? Press that generates word of mouth and positive notoriety. Below are our three steps.

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Crystallize

We discover the essential story.

We ask thought provoking questions so that we understand how your work is transforming the world. We gather data, audit past efforts, put it in context for you, and develop an out-of-this-world plan that will get the PR and marketing results you need.

1

Articulate

We communicate your unique and compelling story.

How you express your story makes a difference in getting media and word of mouth. It even frames how you think about your mission internally. We help you convey the most compelling aspects of your contribution to the world.

2

Amplify

We release and magnify your story.

Once we have crystallized and articulated your message, the magic of amplification begins. We optimize each element of PR outreach and marketing services to create exponential publicity success, all while keeping you in the loop to inform the strategy and tactics each step of the way.

3

Thinking about your next big PR or marketing move?

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Discover how we've propelled brands to success.

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The Company

Founded in 1999, Rock Paper Scissors, Inc. is a music tech PR and marketing firm composed of a diverse team of communicators, creatives, and business minds. We have represented thousands of projects from six continents. Our roster includes clients in music technology, innovative musical instruments and gear, AI music, B2B music agencies, music consumer products and apps, artist-facing and label services, music sync platforms, fintech for music, live events tech, and much more.

We have worked with FL Studio, Reservoir Media, BandLab, CD Baby, Bandsintown, Stationhead, Pex, LANDR, BeatStars, The MLC, SESAC, and many of the biggest and coolest music tech companies in the world. We consistently place feature stories in the New York Times, WIRED, Engadget, TechCrunch, the Wall Street Journal, Forbes, Fast Company, Bloomberg, Inc., Billboard, and Rolling Stone.