Success Stories
At RPS, our clients' achievements define our success. Each story on this page highlights our dedication to delivering impactful PR strategies that drive results.
Explore our success stories to see how our PR efforts translate into tangible client successes, showcasing the power of strategic communication and collaboration.
Endel
RPS had spent a year building press momentum for Endel’s pioneering adaptive music technology when suddenly interest in generative AI exploded. Major deals were on the horizon, so the PR team had to get creative to keep the momentum high. They placed three op-eds by Endel CEO Oleg Stavitsky in the biggest music industry trades, highlighting his AI expertise and innovation. As a result, RPS had the attention of A-list journalists when Endel was ready to announce a first-of-its-kind major label partnership.
122
# of Articles
4.85M
Online Readership
2.8K
Social Shares
Highlights from Variety, AdAge, Pitchfork, Rolling Stone, Forbes, and many more…
“Our work together on targeting business press is exceptional and exceeds expectations. The agile strategy Rock Paper Scissors developed for us led to nuanced stories in the press about our work at a time when all eyes were on AI and music, so our major announcements made the impact they deserved.”
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Generative AI Can Be a Co-Songwriter, Not a Copycat: Guest Post by Endel CEO Oleg Stavitsky
Variety
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‘Yes, AI is The Future of Music – But Not In the Way You’d Think.’
Music Business Worldwide
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How Generative AI Can Transform ‘Functional Music’ Into an Artist-Driven Experience
Billboard
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Universal Music Group Signs Deal With AI Startup Endel
Pitchfork
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How Neuromarketing and AI are Converging to Strengthen Ad Campaigns
AdAge
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Mind Reading: 6LACK On His New Album, His Endel Collab And The Self-Care Hiatus That Made It All Possible
Forbes
Artiphon
Artiphon came to RPS for help fanning the media flames as they brought out new features and products that required nuanced storytelling and outside-the-box PR thinking. The RPS team delivered top-tier media placements including hard-to-crack gift guides. Furthermore, they tapped unforeseen opportunities- even scoring a TV placement for Artiphon’s Orba instrument. The results: Artiphon recorded their best year for sales of the Orba to date.
43
# of Articles
4.12B
Online Readership
958
Social Shares
Highlights from Pitchfork, Slate, TechCrunch, Engadget, and many more…
“The press placements that RPS secured on our behalf had a sizable impact on our sales and traction this year—it’s been a pleasure to have them onboard.”
Mogul
Mogul came to RPS with a focused goal: make an impact with the launch of their uniquely powerful new tech platform for helping artists understand their business and make more money. Mogul CEO Jeff Ponchick knew the company’s work could make an important difference in working artists’ lives, and they needed a PR team they could trust to tell that story compellingly and strategically. RPS got the story to the right journalists at the music trades and tech outlets, setting up Mogul to rocket past their goals for signing new users and tracking royalties.
$100M+
Royalties Tracked
Highlights from TechCrunch, Billboard, Music Business Worldwide, and many more…
“In the past I’ve had really unsuccessful experiences with PR firms. This was just the opposite of that! We got every article we needed. The industry response and more importantly artist response have been really fantastic. No one to my knowledge has successfully accomplished a build like this and actually launched it publicly, and we just reached our goal of tracking $100M in royalties. RPS really kickstarted us into business.”
Blipblox
Blipblox knows how to make fun, appealing instruments like their line of synths made for all ages. They needed RPS’s unique combination of PR and marketing expertise to supercharge their crowdfunding launch, myTRACKS. Compelling photos, graphics, and video made their project stand out, while influencer campaigns, direct marketing, and positive reviews in A-level publications drove clicks and pledges. Blipblox smashed through their Kickstarter funding goal in 20 minutes, and the campaign closed at over 1000%.
+30%
Instagram Followers
879
Backers
$269K
Pledged
Highlights from WIRED, TechCrunch, Engadget, and many more…
“We were ready for a new growth stage, but we had reached a ceiling with digital marketing alone. PR has made a noticeable impact, as we watched each review our publicist placed in the press boost pledges on Kickstarter and sales of our existing product line. We are so happy we spent our budget on PR and Marketing with RPS rather than other options we considered, like another trade show.”
CD Baby
When CD Baby came to RPS, they were hesitant because of a past bad experience with a PR firm. But they knew the tech stack and customer service they had built in recent years was little known beyond their existing fanatic user base. With a steady cadence and clever strategy combining announcements, benchmarks, and thought leadership, CD Baby became the benchmark, winning the largest share of voice for independent music distributors.
235
# of Articles
1.04B
Online Readership
122.3K
Social Shares
Highlights from the New York Times, NPR’s All Things Considered, Rolling Stone, Inc., Forbes, and many more…
“RPS has been a fantastic partner. In addition to helping launch and program our three DIY Conferences, they regularly help us get visibility for our brands worldwide. For example, they helped immensely with my most recent Billboard Op-Ed, which required a high level of data sharing and collaboration with YouTube. In fact, all of the OpEds I’ve done the past 5 years have a bit of my DNA and theirs, including Billboard, Music Business Worldwide and Music Ally. They’ve also assisted in getting exclusive coverage in the New York Times, twice, as well as numerous mentions in articles in other national publications. In short, my experience is, ‘Like Wow!’ ”
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"In the last four months. . . CD Baby has seen an approximate 70% increase in releases."
Variety
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"They should know, as one of their services is the production and distribution of CDs for indie bands."
Engadget
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"CD Baby has seen album submissions skyrocket with an over 100% increase."
Forbes
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"The online independent music distributor recently reached the milestone of $1 billion in payments to artists since the platform’s 1998 launch.."
Billboard
Vickie Nauman
Vickie Nauman, a highly regarded music tech entrepreneur and consultant, brought on RPS to build her thought leadership profile as well as better manage incoming requests from media. With her PR team collaborating on strategy and finding placements in top industry publications, Vickie got the support she needed to amplify her insights and bring attention to her broad expertise and creative thinking. Already a star as a thought leader, Vickie’s work with RPS helped her broaden reach with focus, intention, and clarity.
32
# of Articles
446K
Online Readership
895
Social Shares
Highlights from The Guardian, Variety, Billboard, and many more.
“I am in a unique position to see patterns and trends in music tech, and therefore have an abundance of ideas in my head about where the industry is heading. I needed help drawing these concepts out and getting them published, and the Rock Paper Scissors team has been incredibly effective as a collaborator, an expert on providing guidance and editing, and finally in facilitating publication to get these written pieces in front of strategically important audiences. This helped further my business goals and I highly recommend the team.”
Bandsintown
Having tried PR over the years, Bandsintown was weary but ready to try again. Initial efforts were decent, but things really took off when the company was faced with a total shift in the live music scene. As a concert discovery platform, they quickly added in livestreaming discovery and concert curation among other things. All of a sudden RPS had several announcements every week to get out. Our fast messaging, pitching, and overall pace led to a huge amount of press that opened doors for partnerships with some of the biggest household names in music.
262
# of Articles
5.51M
Online Readership
16.8K
Social Shares
Highlights from Rolling Stone, the Wall Street Journal, Pollstar, Vox, Bloomberg, Resident Advisor, and many more…
Art + Logic
It’s tough to get PR when you are a software agency. Clients don’t want your agency to get credit; they paid for their successes! But RPS worked with Art + Logic to find just the right stories and thought leadership content that landed them article after article. And since we are deeply connected in music and tech, our PR work stretches beyond press and leads to strategy and introductions.
56
# of Articles
544M
Online Readership
6.21K
Social Shares
Highlights from the Wall Street Journal, Engadget, The Verge, Business Insider, and many more…
“We were looking for a way to expand our visibility and grow our market while getting the word out about our 30 years of expertise in software development. The team at Rock Paper Scissors started helping us work toward these goals right out of the gate. They’re a smart, talented, passionate bunch, and we’re glad to be working with them. We’ve seen some amazing results.”
SoundStorming
Launching an app for independent musicians can be tough. There is so much competition and the first step is getting users. RPS was able to boost visibility for SoundStorming’s launch event. That got them press that attracted thousands of new users to download the app.
28
# of Articles
253M
Online Readership
2.24K
Social Shares
Highlights from Pitchfork, Forbes, Reverb, and Water & Music.
“Working with RPS has been a great experience for us. They completely understood the vision of the company and the right placements and media channels to get the most out of the campaign. They helped us launch the platform and gain visibility and attention, not just from the music industry, but from culture and popular media. They built a team of top professional people that felt like they were part of our own company. They put us in top magazines and blogs like Pitchfork, and Reverb, as well as some great podcasts. Thanks to them, we were featured in placements that we would’ve never gotten if it wasn’t for their connections and expertise. We will definitely work together again for our next PR campaign.”
Loudr
Loudr enlisted RPS for publicity leading up to being acquired by Spotify. We helped Loudr demonstrate that they had perfect solutions for the challenges faced by streaming services. For example, during our campaign, we helped Loudr’s CEO secure this opinion piece.
15
# of Articles
41M
Online Readership
1.29K
Social Shares
Highlights from TechCrunch, Billboard, Digital Music News, Hypebot, and many more…
“I could not recommend RPS more highly. The elements that I enjoyed the most were the weekly reports with a list of all our prospective targets and the process made on each. They are proactive, organized and lovely to work with.”